myAI Scouts
Sent to former customers who cancelled a B2B SaaS subscription in the last 30–90 days. These participants were paying users — typically operations managers, project managers, or team leads at companies of 10–200 people — who used the product for workflow management, project tracking, or team collaboration. Common alternatives they switched to include Notion, Asana, Monday.com, Linear, or spreadsheets. Their cancellation reason in the product may say "too expensive" or "not using it" but that rarely captures the real story. Findings will directly inform the top product and onboarding changes for the next quarter.
The real reason they left
Walk me through what actually happened — not the reason selected at cancellation, but the specific experience, unmet expectation, or product gap that built up over time and drove the decision. This is the most important thing to understand.
The moment the decision started forming
When specifically did you first start thinking about cancelling — what were you trying to do in the product that day, and what happened? Not when you clicked cancel, but when it first felt like it might not work out.
What would have kept them
If the product had done one specific thing differently — a feature, a pricing change, a support interaction — would it have changed your decision? What would that have needed to be?
What they moved to and why
What are you using now instead, and what specifically does it do that made it feel like a better fit — even if it's not perfect either?
This scout will be copied to your account as a draft. You can customise it before activating.