myAI Scouts
Sent to 50 people with direct experience of the brand — a mix of current customers, lapsed customers, and prospects who evaluated but didn't buy. Participants are B2B professionals — operations managers, marketing leads, founders — at companies of 20–500 people who encountered the brand through the website, LinkedIn, a sales conversation, or word of mouth. They use tools like Notion, HubSpot, and Slack daily. The marketing team uses findings before a brand refresh, repositioning exercise, or messaging overhaul to understand the gap between the brand they intend and the brand people actually experience and remember.
The words they'd use to describe the brand to a colleague in Slack
If a colleague in Slack asked 'what's [brand] actually like?' — not from the website, but based on your actual experience — how would you describe it in 2-3 sentences? No marketing language; just the honest description you'd send in a DM. The most important signal: the language people actually use about you.
The strongest and weakest impression from direct experience
Think about the specific touchpoint where your impression of the brand was most positive — a piece of content, a sales conversation, the product itself, a support interaction. And the touchpoint where it was weakest or most disappointing. What happened in each case?
How they'd describe who the brand is for
Based on the website, the LinkedIn presence, the content, and any direct experience — who do you think this brand is primarily aimed at? What type of company and person does it feel built for, and does that match you?
What they remember without being prompted
Without looking at the website or any materials right now — what do you remember the brand claiming to do or stand for? What's the one thing that stuck with you from any interaction you've had with it?
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