myAI Scouts
Sent to 30 people representing the target segments for a B2B marketing campaign about workflow automation or no-code integration software — tools that connect apps like Slack, HubSpot, Salesforce, and Notion to automate approval flows, notifications, and data syncing without engineering support. Participants are operations managers, marketing ops leads, and RevOps managers at companies of 50–500 people who currently build automations in Zapier or Make, maintain manual Airtable workflows, or rely on engineering for integrations they need quickly. The marketing team uses findings to choose the winning message angle and extract raw buyer language before briefing copywriters and designers on the campaign.
Which message angle describes a pain they've actually felt
Of the different ways workflow automation software could be positioned — replacing manual Zapier workflows that keep breaking, eliminating the backlog of integration requests to engineering, automating the approval flows that currently run through Slack DMs — which one most accurately describes a problem you've personally experienced in the last six months? The most important signal for which angle to lead with.
The words they'd use to describe the problem in a Slack message
How would you describe this kind of automation or integration problem to a colleague in a Slack message if you were trying to explain why you needed a new tool — in your own language, not in product marketing language?
Where the message feels generic or aimed at someone else
Is there a way of framing workflow automation — 'unlock your team's potential', 'break down silos', 'scale without code' — that makes you think 'that's not quite my problem' or 'that's aimed at a different kind of company'?
Whether they'd forward it and to whom
If you received an email or LinkedIn message framed around one of these angles, would you forward it to a colleague — and if so, who specifically and with what note? If not, what would have to be different for you to share it?
This scout will be copied to your account as a draft. You can customise it before activating.