myAI Scouts
Sent to 50+ newsletter subscribers, LinkedIn followers, community members, or existing customers who represent the content's target audience — typically B2B professionals in roles like product managers, operations leads, marketing directors, or founders at companies of 20–500 people. They use tools like Notion for note-taking, Feedly or Substack for content they follow, and share articles in Slack or LinkedIn. The content or marketing team uses findings to set the editorial calendar for the next quarter, choosing topics and formats based on what the audience is actively trying to learn — not what the team thinks is interesting to write about.
The question they're actively trying to answer right now
What's a question you've Googled, searched on LinkedIn, or tried to answer by reading a Substack or blog in the last month — something you're genuinely trying to figure out for your work right now? Not a topic you think is interesting in theory, but a real open question. The most important signal for what content would actually be read.
The last piece of content they saved, shared, or acted on
Think about the last article, newsletter, LinkedIn post, or piece of content you saved to Notion, shared in Slack, or directly influenced something you did at work. What was it about, and what made it useful or worth sharing?
What's missing from content in this space
Is there a topic, question, or perspective you keep looking for in content from people in this space that you never seem to find — something that would genuinely help you if someone wrote it well?
What format fits how they actually read
When you do read long-form content — a detailed how-to, a case study, a research piece — where and when do you read it? And what length and format actually fits how you consume content versus what you click on and close?
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