myAI Scouts
Sent simultaneously to representatives from different teams — design, UX research, data analytics, customer support (Zendesk), call centre, product management, and engineering — at a B2B SaaS or e-commerce company. Each team observes user behaviour and customer problems through a different lens: support sees Zendesk tickets, design sees Hotjar sessions and usability testing, data sees Amplitude drop-offs and funnel data, call centre hears live complaints. A single cross-team meeting surfaces whoever talks loudest; this scout captures what each team is actually seeing. The experimentation lead uses findings to identify the problems with the most evidence and cross-team consensus before deciding what to test next quarter.
The biggest problem they're seeing from their vantage point
From where your team sits — the Zendesk tickets, the Amplitude funnels, the Hotjar sessions, the customer calls — what's the most significant user or customer problem you're observing right now? Be specific: what are you seeing, how often, and in what part of the product or journey? This is the most important signal.
The evidence they have for it
What data, recordings, or qualitative signal backs this up — a Zendesk ticket pattern, an Amplitude funnel drop, a Hotjar heatmap, a recurring call centre complaint, a usability testing finding? What would you show the experimentation team to convince them this is worth prioritising?
Where they think the root cause lives
In your view, where does this problem actually originate — is it a design issue, a copy issue, a technical bug, a product flow problem, or something else? And do you think it's in your team's area of ownership or another team's?
What's already been tried or discussed
Has this problem come up before in a sprint planning session, a Jira ticket, or a team discussion? What happened, and why hasn't it moved forward yet?
This scout will be copied to your account as a draft. You can customise it before activating.